Case Study
The Brand examined
Brain Computing S.p.A. Italian company leader in the development of innovative IT projects, specialized in advanced digital solutions.
The company offers a wide range of services, including software development, IT consulting, and digital marketing solutions.
Brain Computing serves various industrial sectors, with particular focus on renowned brands such as Heineken, Juventus and Ferrero, demonstrating transversal expertise in various fields.
Analytical Data
+716% Increase
of organic traffic
After implementing TrafficLoop in November 2023, significant increases in organic traffic were recorded:
Period of
Comparison:
| DATES | CLICK | IMPRESSION |
|---|---|---|
| 01/2023 | 4333 | 367286 |
| 05/2024 | 56793 | 3000000 |
| % Increase | 1210,71% | 716,89% |
Strategic Focus
Objectives of the SEO Project
The first objective of the SEO project was to obtain organic positioning for keywords and search intent relevant to the Brain Computing sector.
This would have allowed us to drastically reduce advertising costs, which were subsequently eliminated, and to redirect the internal resources of the copywriting team towards other more strategic projects.
TrafficLoop Setup
Implementation
TrafficLoop was integrated into the Brain Computing website through a multi-step process:
Search Intent Identification
Selection of relevant high-traffic keywords.
Software Training
Traffic Loop configuration to adapt to the company’s communication style and the services offered.
Optimized Content Generation
Automatic creation of SEO content based on high-volume keywords.
Internal Link Building
Automatic generation of internal links to improve the site structure.
Monitoring and Analysis
Monitoring of results and continuous improvement of the software.
Search Intent Identification
Selection of relevant high-traffic keywords.
Software Training
Traffic Loop configuration to adapt to the company’s communication style and the services offered.
Optimized Content Generation
Automatic creation of SEO content based on high-volume keywords.
Internal Link Building
Automatic generation of internal links to improve the site structure.
Monitoring and Analysis
Monitoring of results and continuous improvement of the software.
Content generation
Automatic Content Management: Traffic Loop manages content generation based on predefined configurations, automatically creating SEO-optimized articles and pages.
Booster for Existing Keys: Although Traffic Loop does not optimize existing content, it has boosted the positioning of keywords already present on the site thanks to the driving effect of the new pages.
Data
Achieved results
Improved Keyword Positioning: Specific details on improvements in keyword positions can be provided upon request, demonstrating notable increases thanks to the SEO strategy adopted.
Elimination of Advertising Costs: advertising costs have been completely eliminated, leading to considerable savings.
System Features
Concrete benefits
Dominant Positioning
Leadership position in the reference sector.
Brand authority
Increase in brand authority.
Increase in Leads
Significant increase in leads generated.
Acquisition of New Customers
Greater ability to attract new customers.
Get in Touch
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